Strategy
To maximize effectiveness within their ad campaigns, we suggested running Google search ads due to their intent-based nature. Serving only the greater Boston area, we researched the top real estate keywords in the region to deliver optimal potency for the area that The Movement Group serves. We paired this with hyper-local targeting, competitor keyword mapping, and bid strategies that prioritized high-value search terms like “Boston homes for sale,” “Boston real estate agent,” and neighborhood-specific queries.
Digital Environment
The Movement Group came to us looking to deepen connection with potential buyers and sellers, not just generate more impressions. They wanted a digital environment that felt personal, modern, and intentionally crafted to pull people into their world. We built a system of targeted ads designed to spark interaction, start conversation, and capture warm leads at the exact moment interest peaks. Instead of relying on generic real estate outreach, we created a digital presence that speaks directly to their audience and turns casual browsers into real conversations.
